30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% 0.0030-YR TREASURY5.27% 0.005-YR TREASURY4.54% -0.012-YR TREASURY4.39% 0.00FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,686 +624S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% 0.0030-YR TREASURY5.27% 0.005-YR TREASURY4.54% -0.012-YR TREASURY4.39% 0.00FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,686 +624S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®
Friday, September 4, 2026Bay Area Market: Coverage updated daily

Atlantic Avenue ranks No. 1 as higher rates keep June’s HECM broker activity in check

As broker endorsements remain muted, Longbridge’s Dan Ribler explores the impact from higher rates and federal debt

Fremont and Tri-City area homes
Curated News BriefBased on original reporting by HousingWire (September 3, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

According to HousingWire, Atlantic Avenue Mortgage continues to dominate the reverse mortgage market, pulling ahead in the June rankings for HECM broker and third-party originator endorsements. The firm posted nearly 1,000 endorsements over the trailing 12 months, inching closer to that milestone with activity that picked up slightly from the prior month. This leadership position reflects the competitive landscape in the reverse mortgage space, where a handful of firms are pulling away from the rest of the pack.

The second and third place finishers rounded out the top tier, with loanDepot holding steady in second place and Caliver Beach Mortgage in third, though Caliver Beach's numbers tell a story of declining momentum. Meanwhile, other players like C2 Financial and West Capital Lending are jockeying for position in the four and five slots, showing how concentrated the top end of this market really is.

According to HousingWire's reporting, the reverse mortgage segment is being shaped by the same economic forces hitting the broader industry. Interest rate environment and federal debt concerns are weighing on origination activity. An industry expert quoted in the report suggested that the nation's growing deficit and upcoming Treasury refinancing at higher rates could significantly increase government interest costs over the next five years, and these macroeconomic headwinds are filtering down into consumer borrowing decisions across all mortgage segments.

What I am seeing locally in the Bay Area and Fremont market is that reverse mortgages remain a viable option for older homeowners who've built substantial equity, but the higher rate environment we're in is definitely making seniors think twice before tapping into their home equity. When rates rise, the math on reverse mortgages becomes less attractive, and we're seeing folks either delay the process or explore alternatives. For sellers in this demographic, understanding how rising rates affect their options is becoming increasingly important as they plan their financial futures.