Selling
Preparation, pricing, staging, marketing, and negotiation guidance for Bay Area home sellers.
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When real estate listing scarcity becomes the strategy, who benefits?
A Zillow survey cited 74% of Hispanic sellers and 73% of Black sellers were steered to private networks, versus 24% of white sellers
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Home Sellers Now Outnumber Buyers By 63%, the Biggest Gap Since the Post-Recession Housing Crash
House hunters had more negotiating power in September than they’ve had since the housing market crashed after the 2008 financial crisis, with 63% more home sellers than buyers. The number of buyers in the market dipped to the lowest level in records dating back to 2013, while the number of sellers rose to its highest…
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The MLS was built around sellers. Gitcha wants to change that
Founder Dan Cooper said five MLSs have signed on since early 2025, with more partnerships expected after contract reviews
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Video: October 12, 2026, Economic and Housing Market Outlook
The October 12, 2026 Housing Market Outlook video gives you the info you need to know to navigate the housing market as a homebuyer, home seller, renter, or industry professional.
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Civil rights groups warn private listings could widen housing inequities
The groups cite demographic gaps between sellers and first-time buyers, warning that withheld MLS exposure can advantage older, wealthier networks
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Video: October 5, 2026, Economic and Housing Market Outlook
The October 5, 2026 Housing Market Outlook video gives you the info you need to know to navigate the housing market as a homebuyer, home seller, renter, or industry professional.
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Price-Drop Rate Ticks Up to Record September Rate Amid Strong Buyer’s Market
21% of U.S. home sellers dropped their asking price during the four weeks ending September 20, up slightly from 19.8% a year earlier and the highest share for this time of year in our records. But even as bidding wars fade and homes linger on the market, the price-drop rate has risen only slightly. That’s…
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The ‘choice market’ arrives as sellers face growing price pressure
Austin, Houston buyers gain choices as sellers cut prices
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Video: September 28, 2026, Economic and Housing Market Outlook
The September 28, 2026 Housing Market Outlook video gives you the info you need to know to navigate the housing market as a homebuyer, home seller, renter, or industry professional.
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U.S. Home Prices Rose 0.25% in August
Nationwide, home prices grew 0.25% in August, down marginally from 0.26% in July and 0.27% in June. St. Louis and Pittsburgh had the fastest month-over-month price growth in August. Prices declined most in Austin and Charlotte, both of which have significantly more sellers than buyers in the market. U.S. home prices increased 0.25% month…








