Selling
Preparation, pricing, staging, marketing, and negotiation guidance for Bay Area home sellers.
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What Bay Area Sellers Should Do Before Entering the Market
Omar Murillo’s working checklist for the eight weeks before a Bay Area listing goes live — the preparation sequence that consistently changes outcomes.
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East Bay Sellers Face a More Selective Spring Market
Buyers are still buying in the East Bay — they are just choosier. What selectivity looks like on the ground, and how sellers should respond.