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Monday, October 19, 2026Bay Area Market: Coverage updated daily

A timeline of California’s decades-long fight to keep Hollywood in state

Since 2009, California has increased its incentives for companies to film in the state. One Hollywood-area lawmaker says there’s still more to do to beat the competition from other states.

Bay Area real estate and housing market
Curated News BriefBased on original reporting by CalMatters Housing (September 21, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

Look, I'm following a story that CalMatters Housing reported on that really matters for our region. Paramount and Skydance were in a serious standoff with California's Attorney General over a major merger, and there's been a settlement reached that allows the deal to move forward. What this tells me is that we almost lost one of the biggest studios to another state, and that's a significant wake-up call for California leadership.

According to CalMatters, this whole situation started when the state joined other states in an antitrust lawsuit to block what was supposed to be a very large merger. Paramount was threatening to leave California over this legal battle, which would have been devastating not just for the entertainment industry but for the entire regional economy. The fact that it got resolved means we kept that major employer and the jobs that come with it in the state.

Here's what I find interesting: California has actually been working since the 2000s to incentivize film production and keep studios rooted here. The state has rolled out various programs over the years to make it attractive for companies to film and operate in California. But according to the reporting, even with all those efforts already in place, we were still on the brink of losing a major player. That tells you how competitive this landscape has become.

One Hollywood legislator quoted in the CalMatters story, Assemblymember Rick Chavez Zbur, made it clear that the state needs to do even more. He chairs a new Assembly committee that's focused specifically on keeping film production here in California, and his committee is planning to explore additional incentives to offer studios. The reality he pointed out is that other states have figured out how valuable these entertainment jobs are and they're aggressively competing to land them. That competition is real and it's not slowing down.

What I am seeing locally is that these big entertainment and production decisions ripple through the entire Bay Area economy. When a major studio considers leaving or when we're at risk of losing that kind of economic activity, it affects real estate demand, job availability, and investment in our communities. The outcome of this Paramount situation matters to all of us here because it signals whether California is going to remain competitive for the kind of major employers and stable industries that drive regional prosperity. We can't take these anchors for granted.