According to HousingWire, Veterans United Home Loans has promoted Jeremyah Grigery to chief marketing officer. Grigery has been with the Missouri-based lender since 2012, when he started as an intern, and most recently held the position of vice president of marketing before this promotion.
In his new role, Grigery will be responsible for developing and executing the company's long-term marketing strategy while overseeing how Veterans United builds its brand and connects with veterans and military families. His responsibilities will span both paid advertising and organic marketing channels, with a focus on balancing immediate performance marketing efforts with longer-term brand building work that supports the company's mission around VA home loan benefits.
The company's CEO highlighted Grigery's track record, noting that he has combined strong marketing expertise with a genuine commitment to helping veterans achieve homeownership. Throughout his roughly fourteen years with Veterans United, Grigery has helped develop what the company describes as one of the nation's largest mortgage marketing operations.
Veterans United has maintained its position as the top VA purchase lender for ten consecutive fiscal years, according to Department of Veterans Affairs data. The company reported closing more than twenty-six billion dollars in loans during the most recent fiscal year and operates as a full-service national lender licensed across all fifty states.
What I'm seeing locally here in the Bay Area and throughout the East Bay is that lenders who really understand their niche market and invest in smart marketing tend to win more business. Veterans United's sustained success as the top VA lender shows what happens when you combine solid operations with a team that genuinely understands the population you're serving. For my veteran clients and their families looking to use those hard-earned benefits, having lenders this focused on their unique situation makes a real difference in the homebuying process.
