30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% +0.0430-YR TREASURY5.27% +0.025-YR TREASURY4.55% +0.062-YR TREASURY4.39% +0.05FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,062 +295S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% +0.0430-YR TREASURY5.27% +0.025-YR TREASURY4.55% +0.062-YR TREASURY4.39% +0.05FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,062 +295S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®
Thursday, September 3, 2026Bay Area Market: Coverage updated daily

New-Construction Insights: New Home Demand is Driven by Shoppers from Other Metro Areas

New-home demand is more likely to come from out-of-metro shoppers than existing-home demand. This is true overall (67.2% for new construction compared to 65.4% for existing homes), and also across town, suburban, and urban new construction listings.

Bay Area housing and community
Curated News BriefBased on original reporting by Realtor.com Research (August 26, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

You know, I've been reading Realtor.com Research's latest findings on the new construction market, and there are some really important shifts happening that we should all pay attention to. According to their data, the median price for a new home across the country is sitting right around $450,000, and here's the thing that caught my eye: we're seeing the first year-over-year decline in new home prices since early 2025. It's a small move, less than a tenth of a percent, but it matters. Meanwhile, existing homes have been taking the bigger hit on pricing, dropping about two percent year over year. What's interesting is that new home prices have basically held steady in that $450,000 range since late 2023, which tells me builders have been pretty disciplined about holding the line until recently.

The inventory story is really changing shape right now. For years we watched existing home inventory flood the market while new construction stayed relatively constrained, but now both segments are growing at almost the same pace, and honestly, that pace is slowing down. According to the research, existing home inventory is up about three percent year over year, which is way down from the double-digit growth we saw in 2024 and 2025. New home inventory is growing at about three percent as well. The reason is straightforward: sellers are locked in with great mortgage rates from the pandemic, homebuyers are being cautious, and prices are softening. Nobody wants to move in this environment if they can help it.

Here's something I find really telling about buyer behavior. Builders are handling this market differently than home sellers. They're listing prices high and then cutting them frequently, while resellers are pricing more carefully from the start. According to Realtor.com, about twenty percent of new homes had price reductions in the second quarter of 2026, compared to just under nineteen percent of existing homes. That's the third straight quarter where new construction has seen more price cuts, and it signals that builders are still adjusting to the reality of softer demand.

One other detail worth noting: new builds are getting a bit bigger again. The median newly built home is now two thousand fifty square feet, which is up from twenty forty-five a year ago. This reverses a trend from 2023 and 2024 when builders were going smaller. On a per-square-foot basis, new homes are now priced at $217 compared to $222 for existing homes, which is unusual because generally new homes command a premium. The gap exists mostly because new construction tends to be located in more suburban areas, and those locations naturally have lower per-square-foot values.

What really caught my attention in this research is who's buying new construction. According to Realtor.com's analysis of viewer data, people shopping for new homes are increasingly coming from other metropolitan areas. In fact, all four categories of urbanicity for new construction listings are seeing the majority of their views come from outside the metro area where the home is located. This is a big difference from existing homes, where most of the views on urban resale properties actually come from within the same metro area. It suggests that new construction is attracting more long-distance shoppers and people making bigger relocations.

What I'm seeing locally in the Bay Area and Fremont is that this national trend toward out-of-market demand for new construction could work in our favor, especially as we continue developing new communities. If buyers from other regions are already conditioned to look at new builds when they're considering a move, and if our suburban new construction often undercuts the price-per-square-foot of existing homes, we could position ourselves well for buyers who are relocating from other parts of the country. The challenge right now is that everyone's being cautious, but when sentiment shifts, these new construction buyers from outside the region could be the catalyst that moves the market.