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Monday, October 19, 2026Bay Area Market: Coverage updated daily

California’s high cost of living places state near — but not at — the top in poverty rates

California no longer leads the nation in cost-adjusted poverty; it’s No. 2. Rivals will likely weaponize that status anyway should Gov. Gavin Newsom run for president.

Fremont and Tri-City area homes
Curated News BriefBased on original reporting by CalMatters Housing (September 16, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

Look, I want to walk you through something that came across my desk from CalMatters Housing that really hits home for those of us working in the Bay Area market. Governor Newsom likes to talk about California as an economic powerhouse, and there's truth to that in a lot of ways. But according to the latest Census data, there's a side of the story that doesn't get quite as much attention when he's making his pitch.

Here's what's interesting. When you look at the official poverty numbers, California sits right at the national average. But the Census Bureau also calculates what they call a supplemental poverty measure that factors in real costs like housing, utilities, and transportation. When you use that more realistic lens, California's poverty rate jumps to somewhere around eighteen percent, compared to thirteen percent nationally. And for the first time in a while, we're not the worst in the nation, though that's only because Louisiana has moved ahead of us.

What really matters for people in our region is understanding why California's number is so high. It's not that wages are terrible compared to other places. The problem is that our cost of living, especially housing, is eating people alive. Research from the Public Policy Institute of California and Stanford found that when you factor in both people officially in poverty and what they call the "near poor," about a third of Californians are struggling to cover basics like housing, food, and other necessities.

The pressure this puts on the system is real. California spends hundreds of billions on Medi-Cal to help people get by, which tells you something about how many folks are just barely hanging on. But here's the hard truth those researchers point out: you can't spend your way out of this problem. Poverty will only come down when housing costs actually become reasonable or when our economy creates jobs that actually lead somewhere.

What I am seeing locally in the Bay Area and East Bay is this directly impacting who can afford to be here. We've got people working solid jobs who simply cannot qualify for a mortgage because housing prices have outpaced income growth so dramatically. Fremont and other East Bay communities are seeing this play out in real time. Buyers who would have been middle class a generation ago are now struggling with affordability in ways that reshape neighborhoods and who stays versus who gets pushed out.