Buying

Market-specific design, amenities and products can satisfy density requirements and make projects pencil while appealing to buyers

Resort buyers respond more to liquidity, equity markets and taxes than to the 10-year yield.

Winning the game of a momentum-free and uncertainty-filled new-home market is like winning at Cat’s Cradle. You can lose to the game if you don’t play hand-in-hand with your partner. In the case of a homebuilder’s way through an indefinite, sluggish stretch, winning happens when something missing reappears when nobody caused it to do so:…

From Rochester to Boston and Buffalo, the common denominator remains limited inventory — and buyers are ready for the chase.

Florida homebuyers asked to voluntarily dismiss a lawsuit over Compass’s $475 transaction fee after seeking class-action status.

Midwest markets are becoming primary destinations for buyers seeking stronger purchasing power and a more realistic path to homeownership.

FirstHome IQ research shows 50% of buyers trust AI as much or more than humans for personalized plans, while NextGen borrowers report widespread distrust of housing professionals. The opportunity is using AI to create safety, then hand off to a human when decisions get real.