According to HousingWire, a real estate team based in East Hampton called the Pinkwater Metzger Team has made a move from Douglas Elliman over to SERHANT., the New York City brokerage that's been making waves in the luxury market. The team is led by Julie Pinkwater and Will Metzger, two agents who bring together decades of experience working in New York City media and advertising along with selling homes in the Hamptons.
The numbers here are pretty solid. Over their careers, this team has closed more than $160 million in total sales, with nearly $18.66 million just in the past year alone. That performance earned them a ranking of number 13 among small teams in the 2026 RealTrends Verified City rankings, which tells you they know what they're doing in their market.
What makes this move interesting is how their background in media and advertising aligns with SERHANT.'s business approach. The brokerage is really focused on content creation, brand building, and using digital tools to reach buyers and sellers. Pinkwater and Metzger's experience in marketing gives them a perspective on how to position luxury properties and communicate effectively in a second-home market like the Hamptons, which is exactly what SERHANT. is looking for as it continues to grow.
SERHANT. itself has been on a growth trajectory since launching in 2020. According to the firm, they've expanded into 17 different markets and now have over 2,000 agents working worldwide. Their strategy has been centered on bringing in top producing teams and agents in coastal and luxury markets while also developing their own technology and media production capabilities in house.
What I am seeing locally here in the Bay Area is how this kind of consolidation and team movement in luxury markets reflects a broader trend about where top talent is going. These premium brokerages with strong technology and marketing platforms are attracting experienced agents who want more support and reach, especially in high end segments. It's a reminder that our market continues to be influenced by national patterns around service, brand, and digital capabilities.
