30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% +0.0430-YR TREASURY5.27% +0.025-YR TREASURY4.55% +0.062-YR TREASURY4.39% +0.05FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,062 +295S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®30-YR FIXED6.71% +0.0515-YR FIXED6.04% +0.0610-YR TREASURY4.79% +0.0430-YR TREASURY5.27% +0.025-YR TREASURY4.55% +0.062-YR TREASURY4.39% +0.05FED FUNDS3.75% 0.00SOFR3.65% -0.01DOW53,062 +295S&P 5007,667 +35Freddie Mac · U.S. Treasury · Federal Reserve via FRED®
Thursday, September 3, 2026Bay Area Market: Coverage updated daily

Point favors deliberate growth with new HEI wholesale channel

Point is betting that broker distribution can scale the product

Silicon Valley and Bay Area real estate
Curated News BriefBased on original reporting by HousingWire (August 20, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

According to HousingWire, Point has rolled out a new wholesale channel that lets mortgage brokers distribute home equity investments to their clients. This is an interesting move because it takes a product the company had been selling directly to consumers and opens it up through the broker channel. The company has already funded significant volume in this space since starting back in 2015, and they recently completed a major securitization deal that signals investor confidence in the asset class.

What Point is doing with home equity investments is offering homeowners a different way to tap into their home's value without taking on new debt or resetting their mortgage rate. Instead of a traditional loan or line of credit, homeowners receive upfront cash and in return give an investor a piece of their home's future appreciation. They keep the title, keep paying taxes and insurance, and can settle things when they sell the home or buy back the investor's stake within a set timeframe. There are no monthly payments attached to it, which appeals to people who want to hold onto their current mortgage or who might not qualify for traditional financing.

The new wholesale push is deliberate and measured according to the reporting. Samuel Bjelac, who heads the wholesale operation at Point, told HousingWire they're focused on building the right foundation over the next year to eighteen months rather than chasing rapid growth. The strategy involves training mortgage brokers on how these products work, how they get disclosed, and how they function in practice. Point sees this as a natural fit because brokers already have relationships with clients and can offer home equity investments as an option when traditional refinancing doesn't make sense.

On the investor and secondary market side, Point closed a substantial securitization deal in June backed by home equity investment assets. This shows that capital markets are willing to fund and support the products at scale. The company says investor demand remains strong and they've brought on new investors recently, which means they can now handle larger volumes and issue securitizations on a regular programmatic basis.

That said, there's regulatory complexity on the horizon. State regulators are looking at whether home equity investments should be classified as mortgages requiring different licensing and disclosures. A U.S. senator recently introduced legislation that would bring these products under Truth in Lending Act protections. Additionally, some homeowners have taken legal action challenging aspects of these products, which adds uncertainty to the landscape.

What I'm seeing locally is that Bay Area homeowners sitting on substantial equity are increasingly interested in alternatives to traditional debt. Many are reluctant to refinance out of the low mortgage rates they locked in years ago, and they want to avoid taking on monthly payment obligations. For brokers and loan officers in the East Bay and greater Bay Area, understanding home equity investments as a product option for their equity-rich clients is becoming part of the toolkit. The regulatory environment will probably shake out over the next year or two, but right now this represents a real option for a specific type of borrower.