30-YR FIXED7.40%▬ 0.0015-YR FIXED6.71%▼ -0.0210-YR TREASURY5.10%▼ -0.0930-YR TREASURY5.43%▼ -0.095-YR TREASURY4.91%▼ -0.092-YR TREASURY4.77%▼ -0.05FED FUNDS4.00%▬ 0.00SOFR3.89%▲ +0.01DOW52,002▼ -175S&P 5007,659▼ -85Freddie Mac · U.S. Treasury · Federal Reserve via FRED®30-YR FIXED7.40%▬ 0.0015-YR FIXED6.71%▼ -0.0210-YR TREASURY5.10%▼ -0.0930-YR TREASURY5.43%▼ -0.095-YR TREASURY4.91%▼ -0.092-YR TREASURY4.77%▼ -0.05FED FUNDS4.00%▬ 0.00SOFR3.89%▲ +0.01DOW52,002▼ -175S&P 5007,659▼ -85Freddie Mac · U.S. Treasury · Federal Reserve via FRED®
Monday, October 19, 2026Bay Area Market: Coverage updated daily

Texas Mortgage Source: Reverse is the ‘largest underserved market in the business right now’

At AIME Fuse in Austin, Mark Hairston and Shara Parker shared successful borrower scenarios for unlocking nearly $15 trillion in U.S. senior home equity

Bay Area suburban homes and streets
Curated News BriefBased on original reporting by HousingWire (September 30, 2026). The summary below is the Journal’s; the local analysis is original commentary by Omar Murillo.

I came across some really interesting reporting from HousingWire about how reverse mortgages are becoming a major opportunity in the lending world. A husband-and-wife team from Texas Mortgage Source named Mark Hairston and Shara Parker were speaking at an industry conference in Austin, and they made a compelling case for why more lenders should be paying attention to this product. After attending a reverse mortgage summit earlier in the year, Hairston became convinced that this is genuinely underserved territory right now.

What struck me most was the numbers they cited. We're talking about nearly fifteen trillion dollars in equity sitting in the homes of senior Americans. That's an enormous pool of potential borrowers that most loan officers and real estate agents haven't really tapped into yet. Hairston and Parker were essentially saying that if you're a professional in this space and you don't understand reverse mortgages, you're missing out on helping an entire demographic that really needs these tools.

According to their presentation, reverse mortgages aren't just for people in financial crisis either. They walked through several real-world scenarios that made this clear. One involved a seventy-one-year-old man who simply wanted more liquidity to travel and enjoy retirement while keeping his home. Another case involved a woman in her late seventies facing foreclosure who was able to set up a reverse mortgage that would cover her property taxes and insurance for ten years, giving her breathing room to move forward. They even discussed how reverse mortgages can work in divorce situations when couples need to divide home equity.

The biggest takeaway from their talk was really about dispelling the myths and fears people have. Hairston admitted that even after four decades doing forward mortgages, he initially misunderstood the product. He thought it was only for desperate situations. But the reality is that HECMs are FHA insured, borrowers must go through counseling and financial assessment, and there are real protections built in. Of course, there are genuine costs and considerations like the upfront mortgage insurance premium and the fact that interest accrues, but these are things professionals should be explaining clearly rather than avoiding altogether.

What I'm seeing locally here in the Bay Area and East Bay is that we have a significant senior population with substantial home equity who are often struggling with fixed incomes and rising costs. Many are house rich but cash poor, and reverse mortgages could genuinely improve their quality of life if presented properly by professionals who understand the product. This isn't a sales pitch situation—it's really about education and having honest conversations with older homeowners and their families about all their options. That's something our market could use more of.